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The Market
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Huge Market Size - India
Produces 46.0 Million Tons of Fruits and 91.0 Million Tons of Vegetables
every year
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Every Human being consumes
Fruits and Vegetables Everyday
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The estimated volume of
consumption in the major 10 large cities of India is INR. 50,000 Crores per
year
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15% to 20% of Amount spent on
Food comprises of Fruits and Vegetables
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Fresh Fruits and Vegetables
have instant acceptance by all age and income groups
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Worldwide Trend is to have more
fruits and vegetables in the Food consumed
The Industry
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Food (The first in Roti, Kapda,
aur Makkan) is the basic need of Human Beings
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Food Products occupy 50% of
FMCG Brands
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The Fruits and Vegetables
Processing is given high priority
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There is no Excise duty for
Fruits and Vegetables Products
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Stable Industry with good
Growth Rate - over 20%
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High Export Potential
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Technology and Infrastructure
Development can increase the margins phenomenally as only 30% to 40% of
horticultural products are processed/consumed and balance perish
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India is the 2nd largest
producer of Fruits and Vegetables, next to China
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Per Capita Consumption is
lowest in India - High Market Potential
Consumer Needs
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As fresh as possible
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Convenient and ready for
cooking
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Value for money (Not much
premium)
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Value added Processed Foods -
Ready to Serve or Ready to Cook or Ready for use in Cooking
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Availability of all varieties
throughout the year
The Problems
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Fruits and Vegetables perish
very fast
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Very difficult to handle due to
varying sizes
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Not available throughout the
year
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Current technology in food
processing makes them costlier for common man (Freezing Methods)
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Due to constraints of size,
technology and availability of raw materials the existing Units process only
popular varieties and exotic Fruits and Vegetables are not processed
The Solution
The Latest Technology - Modified Atmospheric
Packaging of Fruits and Vegetables (MAP) and Other Value Added Products
developed by Central Food Technological Research Institute (CFTRI),
Mysore.
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